Sponge Cakes Ltd

I worked with Sponge for nearly 10 years as their in-house Digital Marketing Manager. I switched to freelance last year to support them until they could find someone permanent so I could pursue my next challenge and build my own company. Here are a few highlights from working with these amazing cake creators based in Holt...

> In charge of marketing strategy and planning content across all digital channels including social media, e-newsletters, PPC campaigns and website
> Copywriting and SEO
> Website updates including blogs, new content, images & new products
> Monthly analytics using google adwords, google analytics, SEMrush to identify progress and results in all digital marketing areas
> Managing and designing fun and innovative campaigns and video content for all social media channels including Instagram, Tiktok, Facebook, Twitter & LinkedIn.
> Managed and nurtured relationships with influencers, press contacts and relevant companies for collaborations and giveaways
> Implemented and managed Google Adwords creating new campaigns and targeting which was very successful bringing in a ROAS of 20:1
> Writing engaging copy for all marketing content including website, blogs, social media content and e-shots
> Managed all email marketing efforts - designed and scheduled regular e-shot campaigns and automated journeys on Mailchimp resulting in a substantial revenue increase
> Graphic design of social media graphics, GIFS, videos and some print / online materials