
You've probably heard it again and again that social media IS important for businesses no matter what the size or sector but why? If you are running a small business and you don't have a dedicated marketing department and you are running out of time or you want to save money then the first thing to go is usually social media. Is this bad? In a nutshell it's probably not the best idea - although it may not feel like it gives immediate results or sales it could damage your business in the long run to abandon your social media channels.
You will firstly lose all the engagement and attention from your audience which you have probably spent quite a long time building up. It will also then take you a long time to build this back up and re-gain their attention and loyalty which you may well have lost to a willing competitor who has kept investing time and resource in to social media and building those relationships and rapport.
Posting regularly is a great first step, but going further and trying new ideas, analysing which posts do well and get the most engagement you can really tailor your social media content to your target audience and hit that sweet spot of high engagement as well as growing followers and building your brand.
Not only does social media build trust and relationships with customers but also with partners and employees. It is a great way to get in front of new audiences and the best thing of all is it's free!
Here is our top 10 ways Social Media Marketing can benefit your business:
Build your brand - over half the world's population uses social media and it's a great way for building brand awareness
Humanise your brand - creating real human connections is invaluable - people like to buy from people.
Stay at the top of their mind - 70% of social media users log in at least once a day so keep them informed and entertained!
Increase website traffic - social media posts and stories are a great way to direct customers to your website - pop a link in your story or add links to your bio (linkpop or linktr.ee is great for this)
Generate leads / boost sales - your social channels are a critical part of your sales strategy - whether through ads or posts
Partner with influencers - One key way to drive social word of mouth is to join up with influencers - people who have a large following on social media and can draw the attention of that following to your brand.
Go viral - Ok - this one isn't easy but without social media it would be virtually impossible!
Source content - social media is great for sourcing ideas from your customers - what do they want to see? Or get them involved with your brand by hosting a competition or featuring them on your feed.
Reputation management - not being on social media means you can't respond to any negative comments or threads regarding your business. It's best to address these ASAP before they turn into a major issue.
Customer engagement - interact directly with your customers and audience and get to know them - respond to those comments - you can't expect engagement from them if you don't give it back.
If you are struggling with social media marketing then please get in touch and I can manage your social media channels or create content for you to start engaging and building your brand!
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